How does Brand Absence affect Realtors?

08 October 2020
How does Brand Absence affect Realtors?

In the Branding Small Business for Dummies handbook there is a warning: "When you say you are a Realtor, you're revealing to the world that you're an interchangeable pawn, an indistinguishable nail in the bin, no different from an other Realtor". Do all Realtors offer a parity service? Hardly.