5 Things Every Homeowner Should Know Before Selecting A Selling Agent

Sutton Quantum

5 Things Every Homeowner Should Know Before Selecting A Selling Agent

You know the phrase “if you want something done right, do it yourself”? This proverb applies to many situations, but selling your home is not one of them. Selling your own home limits your exposure and typically results in a less-than-desirable outcome, not to mention that it adds a lot of unnecessary stress. A solid real estate sales representative will streamline the process and optimize your sale price, but selecting the right sales rep is key.

Selecting an agent by referral is a great start. Ask around, and if someone in your sphere has had an exceptional experience, start there and interview that salesperson. If you notice that there have been a recent spike of sales in your area, set up a meeting with one or more of those salespeople. To prevent making an impulse decision or succumbing to pressure, be prepared to interview three-to-five salespeople to give yourself a better idea of what kind of person you feel comfortable and confident with. Once you have narrowed down your options, use these five suggestions to ensure that you make the right choice with your next sale.

Do not list with the agent who is clearly inflating the sale price. You want an agent who is giving you the facts, not a pipe dream. An inflated market analysis should tell you that that the salesperson either doesn’t fully understand the market, or that they are trying to sway you with misleading information. Neither of these is ideal. The market sets the price, not the agent or the homeowner.

Choosing a strong brand is an excellent jumping point, but it is not necessarily the best indicator of a strong agent. You will find a huge disparity of experience and skill within each brand or agency. Keep in mind that your relationship is with the salesperson, so make sure to do your homework on the actual salesperson and the broker of record.

The salesperson offering the lowest commission rate is rarely the best choice. It may be tempting to go with the most economical option, but try to weigh the pros and cons involved in selling your greatest asset. Remember that a higher commission ultimately means that your agent will provide you with a more tailored and comprehensive experience.

The agent should have a well-defined plan of action to market and sell your home. If you sense the salesperson is winging it or is ill-prepared, move on. You want a plan, and you need to see that they have the means to create one with you.

If your salesperson appears to be more preoccupied with furthering their reputation than with making you a deal, you may want to consider if your objectives and their agenda are aligned. It should be about you, not them.